About Us

Since the dawn of time man has been on a constant voyage in pursuit of a better destiny. With Germany's Friedlieb Ferdinand Runge's discovery of caffeine's incredible impacts on both the physical and mental health of the human condition in 1819, the greatest tool we have towards unlocking that better destiny was finally realized.


A lot has changed since 1819 but one thing remains the same. There is no greater beverage than a cup of coffee. In 2020, three friends from Long Island, New York realized they could take a unique approach to the coffee business, blending unique global roasts with direct sustainability efforts. So what sets GoodBear Coffee apart? 


1) Coffee That Cares:  We at GoodBear believe that there is no greater value proposition than a company that participates in bettering society. Our name is more than just a catchy name; it's a promise. A portion of every bag sold goes directly to the World Wildlife Fund (WWF), helping to protect bear species and other wildlife all around the globe. WWF collaborates with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. WWF transforms markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats. We can't think of any better initiative to saving and sustaining bear populations for the long term than WWF.


2) Coffee That's Cool:  Coffee shouldn't be an overly-processed, get-as-you-go, no-soul endeavor. Coffee is at the essence of some of the greatest achievements humanity has ever unlocked. We believe this is to be celebrated; not automated. We believe our roasts regain the essence that's been lost from the coffee experience; creativity. Our roasts have been sourced from all around the world and curated for optimal enjoyment, and our product set - BearBrew single serve capsules, 12 oz bags and larger packages - provide for an easy-to-brew process that puts the coffee enjoyer first.


3) Coffee That's Community:  When Adam, Andrew and CJ built GoodBear Coffee, they intended to be different than other coffee brands. As one of the few roasters whose roasts directly impact environmental conservation, climate change and sustainability, we believe our mission offers our customers the greatest value proposition in coffee. Coming together around this mission will create a global community of coffee drinkers making the world a better place one cup at a time.

To further foster this community, we launched The Grizly in 2021, a platform that promotes community-based storytelling content across personal finance, career development, health and wellness. We encourage you to check out The Grizly at thegrizly.com and engage with The Grizly community, sign up for our newsletter and take advantage of everything The Grizly has to offer!


That voyage we spoke about earlier, about unlocking a better destiny? Well, we can't wait for you to join us on that voyage and create that better destiny together.

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